Tuyyo, created by 17seconds for BBVA, is a global money transfer service targeting the $73 billion annual remittance market to Latin America and the Caribbean from the United States. In addition to crafting a comprehensive brand system and style guide, I spearheaded the development of a robust user interface for Tuyyo. Research revealed that remittances serve not only as financial support but also as expressions of love. Leveraging this insight, we positioned the brand as a conduit for staying connected, as reflected in the tagline "Send a Little Love."

Art Direction/Design for 17seconds/BBVA