Tim Carpenter
Clari Lightning Strike Campaign
2023

Clari operates as a connected revenue platform, utilizing automation and AI to retrieve activity data from vital business systems like marketing automation, CRM, and email, among other sources.

The Lightning Strike campaign, which garnered attention with a full-page ad in the Wall Street Journal, shed light on a critical problem: 14.9% of revenue remains unaccounted for, endangering revenue objectives and company valuation. It also introduced the Revenue Leak Assessment, a web-based tool pinpointing factors behind revenue leakage and assessing potential financial losses.

More project images coming soon.

Creative Direction/Design for Made

(Proposed design direction)

Tim Carpenter Creative Director/Designer San Francisco
More project images coming soon!